I recently read a post online that talked about being a social media influencer. Specifically how everyone with an Instagram account is a ‘micro-influencer’. This isn’t anymore true than you being a car salesperson because you like your car.
The problem is, what defines a social media influencer?
At what point does a person go from ‘another social account’ to ‘influencer’ and what level do they fit in?
According to pixlee.com, a social media influencer is a
“user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.”
So what is a ‘large audience’?
Globally, regionally and locally, ‘audience size’ has different definitions. And over time, the definition has changed as more and more people have jumped on social media. It’s all about numbers really.